To Squat or not to Squat


We are from London.

We are not great creators or great inventors 

but we are great lovers of fitness and ones physical wellbeing.

We Share our simple joy of Squatting 

to the world.



We have one simple goal.

That goal is to make squatting a lot more fun and a lot more painless 

for both new comers to the gym and experienced gym veterans.

Through our simple but amazingly effective ISQUAT PAD.



You would wear gym gloves on occasion to protect your hands from severe callusing.

Your upper back is a lot more sensitive and prone to very serious damaging.

Our vision is to have our Squat pad be the glove for the worlds back.